Games Workshop, the company behind Warhammer, just banned its developers from using AI tools — but in the same breath admitted it’s still “inquisitive” about the technology. The move highlights a growing tension in the industry: studios publicly rejecting AI to protect creative jobs, while quietly exploring how the tech might reshape workflows, costs, and content in the future
Fans of tabletop and miniature wargames are no doubt familiar with the fantasy series Warhammer and its sci-fi counterpart Warhammer 40,000. Both properties represent the largest and most popular tabletop wargames in the world, with maker Games Workshop licensing the franchises to various other developers and manufacturers to create toys, board games, novels, video games, and more.
Rountree began by acknowledging that AI is “a very broad topic and to be honest I’m not an expert on it,” before stating the following:
So, in short, Games Workshop isn’t currently allowing any of its employees to use generative AI, and the developer has promised to “protect our human creators,” but it’s still dipping its toes in the AI waters and evaluating how useful it might be without compromising its commitments to its workers.
Depending on how you feel about AI and its growing prevalence in the entertainment industry, you’ll likely either be gladdened or disappointed by this news. Personally, I’m happy to see Games Workshop take a firm stance against AI use, and I hope its policy extends to the game devs it works with that made hits like Warhammer 40,000: Space Marine 2 and Warhammer 40,000: Darktide.
That bit about managers experimenting with it gives me pause, but still, the company’s position stands out compared to others in gaming and entertainment. Most recently, Baldur’s Gate 3 dev Larian came under fire for using AI to make concept art references for its next RPG, Divinity, with the studio eventually stopping but admitting it’s still “trying things out across departments” and hinting at the possibility of training its own internal LLM.
Elsewhere, Electronic Arts CEO Andrew Wilson stated that AI is “the very core of our business” — Battlefield 6 was recently put on blast for having AI-generated cosmetics in its microtransactions store — during EA’s 2024 Investor Day presentation, while Square Enix committed to being “aggressive in applying AI.”
Ultimately, AI isn’t going anywhere, at least for the foreseeable future. But at the very least, I’m glad there are teams like Games Workshop that aren’t allowing their use and are vowing to continue investing in human talent.
For fans, the announcement raises questions about trust and transparency. Is Games Workshop protecting its devs and the integrity of Warhammer, or simply reserving AI experimentation for corporate use? Either way, the company’s stance shows how AI is forcing studios to walk a fine line between rejection and curiosity — and the debate isn’t going away anytime soon.
How do you feel about the growing prevalence of AI in the entertainment industry? Are you glad to see that Games Workshop is taking a firm stance against the technology’s use? Share your thoughts in the comments.
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