The AI revolution has been anything but kind to content creators and publishers, and the disruption of traditional revenue streams that for years kept the lights on has seen more than a few outlets go dark. Despite lawsuits and other legal troubles, the big AI firms have largely seemed content to forge ahead with using content as they please.
Microsoft hopes to change an otherwise bleak AI-driven future for publishers with its new Publisher Content Marketplace (PCM), which has just been announced as entering an early stage on the Microsoft Advertising blog.
Microsoft’s Publisher Content Marketplace has been in the works for months
That news has been confirmed in Microsoft’s blog post, which explains that it’s been working with several leading US publishers, including Business Insider, Condé Nast, Hearst Magazines, People, The Associated Press, USA TODAY, and Vox Media, over the past few months in an attempt to shape “licensing, pricing, governance, analytics, and onboarding” decisions.
Microsoft kicked off this project with experiments involving grounded responses in Copilot, and it’s now branching out to begin onboarding other demand partners like Yahoo.
It appears that Microsoft is now ready to open up the PCM pilot to additional partners on both sides of the program — demand and supply — and it says that the PCM project is only getting started.
This type of centralized compensation model, created by a tech juggernaut like Microsoft, only seems like a win, and one that couldn’t come at a better time.
What do you think? Will Microsoft’s Publisher Content Marketplace force other companies, like Google, to implement something similar? Will programs like this help stem the bleeding from publishers? Let me know in the comments section!
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